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Raw Feeding 101
New to feeding raw? You're in the right place. This is the starting point for everything you need to know — the why, the how, what to feed, and where to start.
What Is Raw Feeding?
Raw feeding means giving your dog the kind of food their body was built to eat — fresh meat, organs, and bone, the way nature intended. No high-heat processing, no fillers, no synthetic vitamins added to make up for nutrients that processing destroyed.
It's how dogs ate for thousands of years before kibble was invented in the 1950s as a wartime convenience product. And for a lot of dogs, raw is how they thrive: better digestion, healthier coats, fewer allergies, more energy, and a longer healthier life.
Raw feeding isn't a trend or a fad. Generations of pet parents have been doing this and watching their dogs transform. The science has caught up too — what raw feeders have known for decades is now backed research on canine nutrition.
Your Roadmap to Raw
Most pet parents follow roughly the same path from raw curious to raw confident. Here's how it usually goes.
Understand Why
Learn what raw feeding actually does for your dog's health and longevity.
Read Why Feed RawGet the basics down
Our Beginners Guide walks through everything new feeders need to know.
Read the Beginners GuideCalculate how much to feed
Use our calculator to figure out daily portion size for your dog.
Use the Calculator
Explore the Section
All the pages in our Raw Feeding 101 section.
WHY
Why Feed Raw
Read About the BenefitsThe six biggest health benefits pet parents see when they switch their dog to raw.
HOW
Beginners Guide
Read the GuideEverything you need to know about feeding raw, from someone who's been doing it for years.
HOW MUCH
Raw Feeding Calculator
Use the CalculatorCalculate exactly how much raw food your dog needs each day.
WHERE FROM
Raw Food Sourcing
Learn About SourcingWhere our food comes from, why that matters, and how we keep it safe.
QUESTIONS
Raw Feeding FAQs
Browse FAQsQuick answers to the most common questions about raw feeding.
HELP
Free Raw Feeding Consult
Book a ConsultTalk to our certified pet nutritionist about your dog's specific needs.
Just Want to Get Started?
If you'd rather skip the reading and dive in, pick the path that fits.
I'm completely new
Take the quiz and get a personalized plan
Build My Pet's PlanI know what I want
Skip ahead and shop the catalog
Shop Raw FoodI have specific questions
Talk to our certified nutritionist for free
Book a Free Consult
What to Expect When You Switch
In the first week, expect smaller, firmer poops as your dog's body uses more of the food. Very few dogs have a brief adjustment period where their stomach settles into the new diet.
In the first month, you'll start to see a softer, shinier coat. Bad breath usually goes away. Energy levels go from sugar fueled counter surfing to a satiated and clear minded happier pet. Allergies and itching tend to start calming down.
In the first three to six months, the bigger changes show up: a leaner, more muscular body composition; cleaner teeth; better digestion overall. For dogs with chronic issues like skin problems or food sensitivities, this is when most pet parents see real resolution. More severe gut and skin issues may take longer to improve, but consistency leads to amazing results.
Long-term, raw-fed dogs tend to maintain better health into their senior years. That's the real point of all this — not just feeding well today, but giving your dog more healthy years.
Pets will consume less water because the raw food is high in moisture. Kibble fed dogs are constantly dehydrated. Raw fed dogs are constantly hydrated and the moisture is no longer being pulled out of their organs and bones to accommodate hydration needs.
Ready to Take the Next Step?
Whether you want to read more, talk to someone, or place your first order — we're here for it.
